Xie Dikui was the award winning director of one of China's biggest reality shows in the past decade, Where Are We Going, Dad?
The MMA reality show is a quantum leap for Rebel FC as it looks at fostering home-grown martial arts superheroes, unlocking their spirit on live camera and taking the thrill of the MMA sport to a mass audience, seated in the comfort of their homes.
“Reality shows, if done right, are massive revenue generators. By creating a profitable venture, we intend to scale-up our matches and grow MMA from the grassroots levels to be a mainstream sport in China. We would look to pump money back into the local communities, to develop martial arts talent,” adds Justin.
“Combat sports isn’t new to me, and it is one of the most engaging sports and entertainment avenues in China right now. I am delighted to come onboard REBEL FC, as the Executive Producer for their upcoming MMA reality show. I have been in the media industry for over 20 years, but this presents itself as an opportunity that opens new doors for me. I am keen to help build the future legends of MMA that will one day represent China on the world stage. The possibility that some might even choose to transition from MMA competitions to show business, and perhaps become the next Bruce Lee in the entertainment industry, thrills me. Justin has a visionary plan and I am committed to ensuring this MMA reality show is an instant hit,” says Xie.
Xie will be co-producing the reality show under the banner of Hunan Xiyue Culture Media Co., Ltd (湖南皙悦文化传媒有限公司; pinyin: Húnán xī yuè wénhuà chuánméi yǒuxiàn gōngsī), which was set up by him in 2016, after spending nearly 20 years with Hunan Television. He started as a news reporter and editor with the TV station, before becoming a news producer and finally realising his potential as a producer and director of documentaries, reality shows, and variety programmes. With Xiyue Culture Media, he continues where he left off with Hunan Television, specialising in the production of entertainment shows for China. Xiyue Culture Media is partially funded by Tencent Holdings Ltd., one of the largest multinational technology and entertainment conglomerates in China, that is best known for WeChat, a messaging, social media and mobile payment app, and Tencent Video, a video streaming website with over 900 million mobile monthly active users as of March 2019.
REBEL FC's co-partner for its planned reality show, Executive Producer Xie Dikui, is also featured in the first page of the 'Home' section of The Straits Times on 9 April 2020