Considered one of the most watched programmes in China, reality shows have attracted massive viewerships of millions of people, with episodes garnering up to 200 million viewers, enabling the generation of major sponsorship deals of up to SGD 150 million. REBEL FC looks to leverage on this reality show to invest in the development of the sport of MMA throughout China and bring MMA to the mainstream, as stated by REBEL FC’s CEO, Mr. Justin Leong:
“We are looking for the next Bruce Lee in China and, since China is the birthplace of martial arts, it’s definitely the perfect country for the inaugural season of REBEL FC’s Reality Show. We will be announcing the cities where the talent auditions will be taking place as well as production and broadcast partners for TV and internet streaming, once we have firmed up the production aspects of the series with Mr. Zhang,” elaborates Mr. Leong.
“We are certainly looking forward to working with REBEL FC again after our fruitful partnership in 2018. Being part of the process to promote and groom China’s MMA talent is something we can be proud of when the winners go on and make an impact on the global MMA arena,” adds Mr. Zhang.
Winners of the REBEL FC reality show will be rewarded with the opportunity to part of REBEL FC’s signature live events and showcase their skills in an International platform against top-tier professional athletes.
2019 will be a watershed year with many landmark initiatives for REBEL FC. As part of REBEL FC’s overall strategy for 2019 is the plan to uplist to NASDAQ, the 2nd largest stock exchange in the world, by Q3/2019. This initiative is in line with REBEL FC’s vision to further grow the sport of MMA in China and the whole Asia Pacific region. Facilitating the NASDAQ uplist and overall market strategy, Mr. Leong recently welcomed Benjamin Cher, REBEL FC’s newest board director. Mr. Cher is the founder and CEO of Aetius Capital, a Singapore-based private investment firm, who also held senior roles at Credit Suisse AG and Temasek International.
REBEL FC is currently in the process of establishing strategic partnerships to organize four events in the second half 2019, which shall be announced in the near future.
Text adapted from REBEL FC editorial in the Business section of The Straits Times (below) on 13 March 2019.